by Editor | Feb 26, 2025 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China technology, Digital Marketing in China, Market Research in China, SEM in China, SEO in China
Baidu Index Tutorial Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. Here is an example of...
by Editor | Feb 19, 2025 | Business in China, China Internet, China Marketing Channels, China technology, Chinese Social Media, Digital Marketing in China, Market Research in China, SEM in China, SEO in China, Social Media Marketing in China
One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents. All of the...
by Editor | Feb 12, 2025 | China Internet, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China, SEO in China
SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make. Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better...
by Editor | Feb 5, 2025 | B2B Marketing in China, Branding in China, Business in China, China Internet, China Marketing Channels, SEM in China
Baidu Baike is China’s answer to Wikipedia and one of the most trusted source for information. Baidu Baike Marketing offers brands a backdoor access to Baidu top search results. As China’s largest search engine, Baidu handles approximately 3.3 billion queries...
by Editor | Jan 29, 2025 | Branding in China, Business in China, China Internet, China market research, China Marketing Channels, Digital Marketing in China
Baidu Baike is the Chinese equivalent to Wikipedia and is one of the most visited websites in China. Baidu SERP prominently features Baidu Baike entries, therefore getting a page on this platform can propel brands to the top search results. Here is our guide Baidu...
